Posts Tagged ‘Publishing’

For the better part of the last seventeen months I’ve gotten to work with Lisa Vasquez, owner of Stitched Smile Publications, graphic designer and author. She’s witty and funny and believes in shenanigans. She is also hard working, dedicated and determined. I think this is why we get along, even though our personalities should clash.

Back in January, Lisa released her novel, The Unfleshed. Recently, I sat down to talk with Lisa about the new novel, among other things.

AJ: Before we get into the nitty gritty, tell us a little bit about Lisa Vasquez, the person.

LV: That’s the question I dread the most when doing interviews. I often put myself into separate boxes.

Lisa, the author, has been writing since she was in the 4th grade. My debut book, The Unsaintly, was released a few years ago and is my favorite work because it was my first published accomplishment. I just released my new novel, The Unfleshed this year and I’m currently working on my next novel as well as a few short stories.

Lisa, the book cover designer, has been doing covers for three years and it’s one of my favorite hobbies-turned-professions.

Lisa, the publisher, began her company in January of 2016 and is proud to say we have doubled our growth since then. We have amazing staff and authors. I love what the company stands for and how we support indie authors and help them learn to improve their craft and build their business.

AJ: That is a lot of Lisa! I would actually like to talk about Lisa, the author, for now. You said you started writing in the fourth grade? How did that come about?

LV: I had this teacher who was awesome. She engaged us and did all she could to spark a real love of reading. We did fun activities like completing stories when given the opening paragraph, doing stories from pictures (what’s going on here?) and then sometimes we did skits. I was in love with the whole process and in seeing what my fellow budding authors came up with.

So a shout out, if she ever sees it, to Mrs. Reese!

AJ: Do you remember the first story you wrote?

LV: Unfortunately, I don’t. I couldn’t even tell you what it was about.

AJ: Boy do I know that. I can’t recall the first story I wrote in school either, but that was because I hated writing back then. Now I wish I had been a better student.

Let’s talk The Unfleshed. What was the inspiration for this story?

51m6V9lTKQLLV: The Unfleshed was inspired by a few things. One of the important influences was Frankenstein (which led into Bride of Frankenstein). In the front of the book, I go into the story of how my father and I sat watching it after he had become ill with renal failure. They added him onto the transplant list and it suddenly became this dark blanket over our family.

Back then we had no internet so it was a time of reading thick medical books. We were pretty young at the time, I think I was about 13 (I’m the oldest).

My dad always used opportunities like this to talk to us about things. Comparing situations from movies or songs to real life scenarios. It was a cool way to open doors of discussion that might have been awkward or avoided otherwise. So we’re there and we’re watching, and he says, “Who would’ve thought when Mary Shelley wrote this, that one day taking body parts from people who died would give life to someone else? And that someday this wouldn’t be science fiction, but reality?” And it stayed with me every single day until today. It probably always will.

AJ: Parental lessons, especially given in this manner, always seem to stick the most. Having read The Unfleshed, I really want to know where Angus Wulfe came from.

LV: Angus came from a dark place. All my characters come from my head but this was me vs me. I tackled some heavy issues I won’t go into publicly. He also came from my love of Thomas Harris’ character, Hannibal Lecter. Somehow, this vile human was loved as much as he was hated. I wanted to be able to expose that in this story. The psychology of how we can empathize, even with monsters.

AJ: You put Angus through a hellacious childhood that we only get to see a glimpse of. I know this is part of character building, but at any point did you look at young Angus as a little boy and wonder, ‘why the heck am I doing this to him?’

LV: No, because that is reality. In order for the reader to relate, I have to make it real.

AJ: Oh absolutely. I have to ask this since you brought up Frankenstein: when The Unfleshed was published, did you scream, “It’s Alive! It’s Alive!”?

LV: Damn right! haha!

AJ: Hahahahahaha. Did you enjoy the … umm … how do I put this … the scenes where Angus inflicted his doctorly will on his patients?

LV: Actually, I did. I have to admit there was a tiny, evil giggle during those scenes. I might have some issues. That’s between us, though.

AJ: Us and all the readers out there. My favorite character in the book was actually a secondary character. Marshall. Tell me a little about him and where he came from.

LV: Oh yes, poor Marshall. Marshall is the balance in the story. No one is “all bad” and no one is “all good” in life. Some may come close, but to me, I feel like life puts us in situations and really tests our moral compass. If Angus hadn’t gone through his childhood, he might be Marshall, and vice versa. I like having a complex but balanced story that explores human nature. Marshall is “the conscience” in the story.

AJ: Marshall reminded me of Renfield from Dracula, but a little more tragic.

LV: He does kind of remind me of him in a way.

AJ: How long did you work on The Unfleshed?

LV: Hmm … well I wrote The Unfleshed as a short story back in early 2000. It was much different then. I changed it around because I wanted to change up the “zombie” craze a little. I mean technically, Frankenstein could be a zombie! I liked the idea of it and ran with it. Instead of zombies walking around, we had Frankensteins. It took a year to rewrite and about a year to polish it up.

AJ: A lot of The Unfleshed is steeped in history and in the medical field. Is that a direct relation to what went on with your father during your childhood?

LV: It did, but it didn’t seem realistic to have like … say a baker bringing people back to life. It had to be something believable. Since it’s set back in the 1300’s, there wasn’t education like there is today. When you were old enough to walk, you were old enough to work. But having the experience of my dad being sick and having an education in the sciences, it directly influenced the story.

AJ: Speaking of the setting, why did you set it back in the 1300s?

LV: Well it was the time of the plague for one. And secondly, I love time pieces. I love anything medieval or historical. They’re very interesting times.

AJ: Speaking of historical, you have another book titled, Unsaintly, that is somewhat historical as well. Tell us a little about this one.

LV: Unsaintly is a book about good and evil and everything in between. It’s spiritual, fantastical, and horror altogether.

AJ: Now, that one took you a little longer to write than The Unfleshed, right?

LV: Unsaintly took me ten years to write! Haha, so yes, a little longer

AJ: Ten years? Wow, that is a long time.

LV: Most of it was self doubt. The other part consisted of research and computer crashes

AJ: Computer crashes suck. So, Lisa, tell me, if you can, what do you want the readers to come away with from The Unfleshed?

LV: I’d like them to love the characters and enjoy the story. I hope they understand the complexities of the characters while getting a good old fashioned horror story. And finally, I hope I gave readers who enjoy the classics (Frankenstein, Dracula, etc.) something special.

AJ: Fair enough. Before I let you go, tell me what does the future hold for Lisa Vasquez, writer?

LV: More writing. As long as there is a story to be told I’ll be letting the demons out. I have a female assassin who’s getting antsy to be heard. She’s been in there longer than Unsaintly. And my Viking Werewolves are pacing their cages.

AJ: Very nice, Lisa. Very nice. I’m going to let you go now, but do you mind telling the readers where they can find you and your work?

LV: Sure!

Twitter: unsaintly

Instagram: unsaintly

Lisa Vasquez on Facebook

Unsaintly Website

And of course  Stitched Smile Publications Website

You can find The Unfleshed on Amazon here.

Recently I read an article titled, Dear Writers: Stop Releasing So Many Novels. If you haven’t read it, you can find it here: https://ryanlanz.com/2017/02/26/dear-writer-stop-releasing-so-many-novels/.

I think the author of this blog had some fairly valid points. I also saw where quite a few of the comments on his post were negative and contradictory to what he stated. I think one of the key aspects to this piece is the author clearly stating it was his opinion. A lot of folks missed that before pulling out the whips, chains and knives.

I am a fairly prolific writer. It doesn’t take me long to pound out a thousand words or more. If I really wanted to, I could easily write 6 or 7 novels in a year. No, that is not bragging, just stating an honest fact. However, I have no desires to put out that many books in one year.

I am a plodder. What I mean is I plod along in my stories, often reading what I wrote previously before I write the next day. I am methodical in that approach, which allows me to get into the mindset (even if for just ten minutes at a time) of my current WIP(s). This allows me to pound out those thousand words a day with relative ease.

Just because I can write a bunch of words doesn’t mean they are all good words or that they should all see the light of day. In truth, over half the stories I write I would never show the world. I could probably put out 8 or 9 volumes titled Crap I’ve Written with the amount of stories I’ve completed that should NEVER be read by any reader.

So often in marketing, the idea is to hit the customer with catch phrases and logos over and over again. Repetition is the key to people remembering who we are or what product we are selling. People making sales pitches will often say the same thing three times, with each one having more emphasis than the last. Again, this tactic is often used to get you to remember what is being said (or sold).

This same mindset seems to have taken hold here in the business of publishing. It is one thing to have your advertisements and logos in front of people. It is another thing to write a novel and put it out as quickly as possible. And then do it again. And again. And again.

The argument here isn’t necessarily about how many words someone can put out in a day, week, month, year. The argument isn’t even about putting out one novel as opposed to six. The argument is how many quality works can someone put out in any given time period?

I know, from experience, that I can put out a lot of good work in a short amount of time. Does that mean it is my best work? Not necessarily. Does that mean it needs to go from concept to written to published in a couple of months? Not necessarily. There are no real facts supporting time from start to finish equating to poor or good quality. I say that as someone who believes in taking my time in getting from one project to another. I don’t rush them, no matter how bad I want them to be done and out the door for people to read. If it is not ready, it is not ready.

But that is me. I plod along. Some people race along at breakneck speeds. We are all different.

I don’t believe I could ever put out six or seven novels in one year. I could write a ton of short stories, but novels? Nope. I just don’t see that happening. But some folks can. And of those some folks, some of them probably put out quality book after quality book. My question: how many of them can do it?

Something at the end of that article really stuck with me, though, and I believe it is somewhat accurate: Drafting a novel quickly is not the problem; rather, the problem is releasing everything that touches a Word document within six months of conception in an attempt to inflate the number of works attached to your name.

I think a lot of folks took offense to this. I know writers who do this very thing, who have said they do this very thing. This amounts to the whole marketing concept of hit them hard and continuously with ads about you and your product. In our case, put out as many titles as you can in a short amount of time to keep your name in front of the readers. Eventually, someone is going to see your name enough to think ‘hey, I should read something this person put out.’ This is subliminal advertising at its best, kind of like the theaters showing us people with food and drinks in their hands going into the movies. Doesn’t that just make you want to go get the jumbo popcorn soaked in heart attack butter and the mega-bladder buster soda?

The mindset seems to be ‘the more I have out there, the better chance I have of making sells.’ While that may be true in many cases, I go back to should you or I do that? I know I can put out a ton of work in a year. That doesn’t mean I will put out a ton of work in a year. I’m not going to pad my catalogue with inferior stories just because I can. It’s not fair to me and it is not fair to the reader.

What it boils down to is the reader. Without them there are no books being bought and read and no need for us to publish. The writer is not the person who is important here. It is the reader. It’s not just about getting readers, but getting them and making sure they are happy with what you put out time and time again.

I want to give readers an experience, and not just any experience, but one they won’t forget. It’s like buying a burger. I’m not going to pay six or seven bucks for a burger at McDonald’s. Two bucks tops, and that would be because I am hungry and their burgers are relatively inexpensive, though friendly service seems to always be lacking. However, if I go to Fuddruckers, I expect to pay between six and eight dollars for one of their burgers. The quality of the food is great and the service is always friendly, therefore I would pay a higher price for it. I also come away more satisfied with the money I spent based on the quality of the food I ate and the service I received. My experience is worth more money at one establishment than at the other.

It’s the same with reading. I want you to have a great experience when reading my stories. I want you to feel you received the value out of them that you paid for. I want you to say, ‘that story was so good I would buy it again.’ Not that you would buy the same story, but hopefully, you would try something else on the menu. That menu would be the catalogue of books you can choose from. You read Dredging Up Memories and liked it? Why not read Cory’s Way? Hey, Along the Splintered Path was good? Why not curl up on your couch with A Stitch of Madness? I believe in the menu I present to you. I believe in its quality. It’s not McDonald’s.

If you paid five or ten or even fifteen dollars for something I wrote, I want you to feel you got your money’s worth. I want you to feel like you received Fuddruckers, not McDonalds. But I’ll be honest with you, if I put out five or six books in a year, you would be getting the Quickie Mart on the corner of Not Good Street and This Sucks Avenue, and that’s not what I want.

I know some folks might not like some of what I wrote here. It’s not meant to be offensive and it is not angst driven. Sure, there are some folks who can put out quality work every single time they sit to write. Sure, there are some folks—some being the key word here—who can put out three, four, seven books in a year and they are professionally done and are quality stories. I absolutely believe that. But most people can’t.

I’m never going to say you should do this or you should do that or you shouldn’t do something. Each person does things their own way. If you can put out six quality novels in one year, I say, ‘wow’ and ‘congratulations’ to you. It’s not easy to put out one or two quality works in a year, so it is amazing when someone can put out many quality titles over a twelve month period.

For me, and for you, the readers, I want you to have a great experience with my stories. If that means I only put out one book or two tops over a year period, then so be it. I would rather do it that way, than to bombard you with mediocre stories that do nothing for you.

The article I read was hit or miss. Some would agree with the author. Others would not and that is okay. I don’t expect everyone to agree with me on my thoughts, and the writer of that article should probably not expect a one hundred percent approval rating, either. But he hit on some things I have griped about over the years and he made me think, and that is always a good thing. And I hope I made you think, even if it was just about burgers.

Until we meet again my friends, be kind to one another.

A.J.

__________

All We See is the End

From the minds of A.J. Brown and M.F. Wahl comes two horrific tales of struggle and loss you won’t soon forget.

Screen Shot 2017-03-07 at 2.35.48 PM.pngRun For the Flame takes us into a world where an ice age has engulfed everything, driving life underground. The Sanctuary holds the last vestiges of humanity, but its walls are cracking and the ice is slowly encroaching. In their last grasp at survival, the community is forced to send their boys on an all important run for the flame … none have ever returned.

In Purple Haze, a crash landing on an uninhabited planet strands Adira and the surviving members of her crew. Surrounded by a quiet world of blue grass and purple skies, danger lurks within the beauty. Without contact to Earth and light years from home, they encounter a treacherous enemy that threatens to destroy them from the inside out.

Wahl, a #1 Wattpad featured author, and Brown, whose stories have appeared in over 200 publications, use their easy styles to draw you in and hold you close. Welcome to their nightmares.

Get the ebook on Amazon today.

Feel free to read this in the form of any action movie promo you’ve ever seen or heard:

COMING SOON TO A DIGITAL DEVICE IN YOUR HAND:

All We See is the End

runfortheflame_cover_feb19_2017From the minds of A.J. Brown and M.F. Wahl comes two horrific tales of struggle and loss you won’t soon forget.

Run For the Flame takes us into a world where an ice age has engulfed everything, driving life underground. The Sanctuary holds the last vestiges of humanity, but its walls are cracking and the ice is slowly encroaching. In their last grasp at survival, the community is forced to send their boys on an all important run for the flame … none have ever returned.

In Purple Haze, a crash landing on an uninhabited planet strands Adira and the surviving members of her crew. Surrounded by a quiet world of blue grass and purple skies, danger lurks within the beauty. Without contact to Earth and light years from home, they encounter a treacherous enemy that threatens to destroy them from the inside out.

Wahl, a #1 Wattpad featured author, and Brown whose stories have appeared in over 200 publications, use their easy styles to draw you in and hold you close. Welcome to their nightmares.

Available soon on Amazon, but you can get it free by subscribing to my newsletter at:  http://eepurl.com/cDEh9v

As always, until we meet again my friends, be kind to one another.

nighthawks-atthemission-king-styleSometimes you meet someone who has a different viewpoint than most folks. The viewpoint can sometimes be bad and sometimes be good. It can also be refreshing. One of those viewpoints I find refreshing belongs to Forbes West, a writer, producer and a podcaster. 

When I sat down to do this interview with Forbes, I honestly didn’t know what to expect, but I quickly learned this is someone I like, someone who shares similar viewpoints as I do about writing. Y’all sit back and have a coffee, soda or brew and let me introduce you to Forbes West.

AJB: Okay, for starters, let’s talk about you. Who is Forbes West, the person?

FW: I’m nobody. I’m a tramp, a bum, a hobo. I’m a boxcar and a jug of wine, and a straight razor if you get too close to me. Or a person who is fond of using Charles Manson quotes to respond to texts.

AJB: Fan of Charles Manson?

FW: Am I a fan of Manson? Nope, but he’s the King Emperor of bat shit crazy things to say. Too bad his musical career never took off because he decided to kill a celebrity or otherwise he’d be the most quotable man on the planet.

AJB: He still could be one of the most quotable men on the planet. He definitely has some unique views.

FW: Unique is a good term. Covers a lot of ground.

I’m just a guy who lives and works in California, who’s been lucky to still be married and I get to live part time here in the USA and Japan. My wife is Japanese, we own a home in Shizouka prefecture, and I write novels and produce films.

AJB: You said you live part time in Japan and USA. I’m sure there are a LOT of differences between the two countries. What, from your experience, are the biggest differences between the two?

FW: Biggest differences is freedom vs community. That’s not to say one is better than the other. They aren’t. There’s pros and cons to both. But in California, which my wife loves, she can do whatever she wishes to be. She can strive for the stars. She can be creative and fun and hang out with people with massively different backgrounds with little to no judgment. You can be whoever you can be. In Japan, there’s a sense of being in a real community, where people ask you how your day has been, where bicycles can be left on the sidewalk without a chain, where your neighbors look out for you and people who know you can’t speak the language take a moment to speak yours. Safety, stability, cleanliness, and order. You can walk down any street and know people are looking out for you and actually care.

AJB: Wow, that sounds the way things used to be here where I live when I was a kid. That is, honestly, the way the world should be. Look out for one another.

Just out of curiosity, which do you prefer?

FW: I honestly don’t prefer either one. I love California and Japan. I think California has the ability to do so many random things. And again, everyone has different backgrounds, different views, and seem to be living in peace. I love the multiculturalism there and seeing people from radically different backgrounds.

AJB: I love that mindset, Forbes.

FW: My wife prefers it as well. Japan has many wonderful things, to be honest. Food, culture, and the most kind people I have ever met. But, its one thing to visit and go around Japan. To live there, it can be very oppressive at times. The companies control everything, and its not unheard of to know people working 80 hours a week, with only 40 hours paid, and to have the most verbally and emotionally abusive bosses overhead. The social pressure is enormous.

AJB: Wow. That’s crazy.

FW: So in a lot of ways, it is like the 1960s of the USA. Sure, there are real communities (which is a terrible thing we’ve lost) but the everyday B.S. can be overwhelming. It’s like California and Japan are opposite ends of the spectrum.

AJB: How did you come to be able to travel back and forth between the two countries?

FW: Well, we’ve been lucky and fortunate that my wife works as a Professor for a college, so she doesn’t have the year long schedule, and my schedule is also flexible. We own a home in Japan so there’s no additional costs besides airplane tickets. So in the winter and in the summer we travel back.

AJB: Man, I think that would be a blast,  and something to look forward to during the year.

Let’s switch gears for a second and talk business.

FW: Sure thing.

AJB: You are a producer of films and a writer and a podcaster. Which of those came first and which one do you find to be the most difficult?

FW: Films. Podcasting is just pure fun but films are incredibly difficult. Even producing and putting together a short film was the most difficult thing I have ever done. It’s a true battle—and on many fronts—accounting, getting people together, finding locations, money, story, etc. etc.

AJB: I would think the films would be the most difficult as well. You said Podcasting is just pure fun. What makes it fun? Is this something that you can say, ‘hey I’m going to do this and we’re going to have a blast?

FW: Pretty much. I’ve met some great people (Jon Frater, Michael Bunker, Rob McClellan, Nick Cole, Christopher Boore, and Todd Barselow) and just getting together with them and shooting the shit has been epic. Authors, editors and publishers getting together, especially with the intellect involved, and everyone has a great sense of humor—its’ been a blast. Interviewing with them, talking about issues, etc, all been great.
Oh and Jason Anspach. He’s a jerk but he knows it, he’s mentioned last on purpose. He knows why.

AJB: Sounds like doing a podcast allows you to be free and easy going and pretty much talk about whatever it is you want to discuss.

FW: Exactly. And thank God we live in a day and age where you can do this and just launch it all in a day

AJB: I’ve always wanted to do a podcast, and from what you have said, I think that desire may amp up a little.

Of the three, producing, podcasts, and writing, which came first?

FW: Writing. Just writing. I taught myself over the years while I was getting my Masters degree in political science. I started trying to write bad screenplays, awful novels, and started to turn it around. Writing to me, has always been like preparing for a marathon. There’s a ton of creative people out there, but you have to learn how to really just keep the energy up to finish what you started.

AJB: That is a very good point. Writing is very much like a marathon, and so many people give up because they get stuck instead of trying to see a way to fix where they became stuck.

You said you taught yourself over the years. Can you explain what you mean by that?

FW: Well, I read a lot of how to write a screenplay books, I read old screenplays (like the original Robocop and others, there’s a few sites out there that have copies and pdfs for you), and I just sort of tried every night to write up something.

I love stories, I love telling stories, and I just wanted to make something up that I would see on tv or on the big screen

After a while, I drifted into writing novels. Due to the freedom of the format—screenplays are somewhat limited in certain senses.

AJB: In what ways are screenplays different than novel writing?

FW: Screenplays have to focus on the visual image- you can’t just “show the thoughts” of a character, it has to play out in realtime in a way an audience can understand. You can’t have true introspection with a character with a screenplay, you don’t have that sense of jumping into someone’s skin. That’s the biggest difference for me

AJB: I can see that. I can definitely see that.

Your first novel is Nighthawks at the Mission?

FW: First one, yes. It was self-published, published with one publisher, and just recently re-published a few days ago with three new short stories.

AJB: So you originally self published Nighthawks at the Mission and then it was picked up by a publisher and re-published?

FW: That’s correct

Originally self published in 2013

AJB: Great. Congratulations on getting picked up.

Since you originally self-published Nighthawks at the Mission, can you tell me what the difference is between self publishing a book and having a publisher publish a book?

FW: Marketing. Really, just the ability to market the product. A person can easily have a great idea, get it well edited, have a kick ass cover. But the ability to market the book itself without real support from those who just know how to market, that’s the rub. Amazon has an amazing system to get your stuff out there, but Amazon doesn’t publicize a single thing. So if you don’t have a full time person working with you to really get your stuff out there, it’s not gonna happen. You could be that person, but the set of skills needed to do so is usually not found with the person who can write. It can happen, but its extremely rare.

AJB: Man, isn’t that the truth?

Okay, I want to shift gears  again. Outside of writing, producing and podcasting do you take yourself more seriously or less seriously than when you are creating?

FW: More seriously. Writing is my life, but it’s a lot of fantasy happening. I feel like when I’m writing or doing what I do, I think its pure fun in the end. The exasperation I get or the stress is the stress of trying to win a ball game or beat a video game. It’s not the same as dealing with office politics b.s. The stress is a much better stress to deal with.

AJB: Agreed. I guess that would make doing the podcasts even more fun—there’s no pressure in it.

You have to be creative to be in these fields. How do you view creativity and the act of creating a movie, a book or a podcast?

FW: I think creativity is something where you basically go with your subconscious. Whatever pops into your head. Whatever odd idea you may have. Whatever just bubbles up. I think most of the time people are actively limiting their creativity—that people worry too much about being embarrassed, or they want to do what is currently popular, and they want to find something that should be “profitable” instead of just letting their imagination run wild. You have to really try to make yourself go into a dream like state to make true creativity happen. You have to shed your ego a bit.

AJB: Well, dang! That is exactly how I feel about creativity.

So, with that in mind, with letting yourself get to that creative place, do you tend to follow the rules or just say ‘screw it’ and do your own thing?

FW: I don’t try to follow the rules. I think that, especially as a writer trying to break out, doing so will just make my work fall to the wayside. We live in a post-modern age; everything under the sun has been done and been read and/or viewed. You have to really try and stretch to do something different. And I think I did that with Nighthawks at the Mission.

AJB: Tell me about Nighthawks at the Mission.

forbes-west-cover-artFW: Nighthawks is my answer to the young adult field. It’s set in a world just like our own, but with one wrinkle—there’s a portal to another planet that opens twice a year in the South Pacific, and that planet has a resource that allows anyone to have paranormal/magical abilities. A young woman, sick of her life in SoCal, decided to become one of the many settlers there after her boyfriend screwed her over. She’s not a hero, she’s not the best person, but she does her best when dealing with the stresses of life on another world and living this post-modern colonial life with an alien species and a growing terrorist threat.  My character, Sarah Orange, reacts to these things realistically and many times badly. The book strips the bark off the usual YA tropes and turns them on their head, and we see a real person in a very fantastical setting prove herself

AJB: That sounds like a great storyline.

FW: Thank you!

AJB: With you stripping the bark off the usual YA tropes, do you feel you accomplished something unique with the book?

FW: I believe so. YA books always have the same protagonist. The story may be different, but the protagonist always is the same. Always trying to be the hero, always tough, always generous, always right, etc. etc. Mine isn’t. She’s a fuckup. She’s greedy. She’s angry. She’s selfish. She numbs her pain with drugs and alcohol. She’s foolish. She accidentally does the right thing. She’s very human. That’s the big difference between her and the others from Twilight, Harry Potter, The Hunger Games, etc.  It seems like a real person.

AJB:Twilight…meh…

That is the trick, isn’t it? When the rubber meets the road, the whole thought is to have a believable character and a believable storyline. If you can capture that you have a great chance of capturing the audiences’ attention.

Okay, Forbes, I’ve kept you for a while, and I greatly appreciate your time, but I do have one or two more questions. The first of these is based on something I hear from a lot of authors. Many of them tell me their spouses or significant others do not really care what they do or they don’t support them in their desires to write, tell stories and get published. How does your wife feel about all of your creative endeavors?

FW: She loves it. She’s been the biggest cheerleader. She was the one who got me into it. We were dating at the time and I told her that I sort of liked writing, but really I wanted to do politics (hence my degree). She told me flat out that she wanted to hear more about what I write and that I had a voice and from that point on was always getting me books on writing, and sort of pushing me towards writing. She just flat out said “Writing’s a helluva lot cooler than politics.” I ignored her for a while about that, but in the end, I think she was damn right.

JB: I like your wife. She is definitely right! My wife is the same way, always pushing me to keep doing the one thing I love to do: tell stories.

Okay, where can we find Nighthawk at the Mission?

FW: http://forbeswestbooks.com/nighthawks-at-the-mission/

JB: Well, that was easy.

Normally, folks will ask, what advice do you have for others out there. I want to go in the opposite direction. What would you tell other authors, film makers, or really any artists, NOT to do?

FW: Not to do the same thing everyone else is doing and not to do the most popular thing. Don’t just rehash old material. Take a moment and think it out. Have you seen this idea more than 5 times in different formats? Are you just doing this because the same stuff is out there in the world? Then don’t bother. Your crew, your actors, your readers, and yourself will be bored. And you’re gonna work really hard on something that doesn’t mean a damn thing in the end.

JB: Preach it, Forbes.

Before we go our separate ways for now, is there anything else you would like to add in that we have not discussed?

FW: I don’t think so at the moment.

AJB: Thank you, Forbes. You are one cool dude.

FW: Thanks man! Thanks for having me.

You can check out Forbes at his website here: HERE

 

C Is For Competition

Posted: May 17, 2016 by ajbrown in Writing
Tags: , , , ,

Today’s blog is brought to you by the letter C as in C is for Competition.

I’m all for competition. I am very competitive, to say the least. I hate losing at anything. You won’t see me let anyone win at something—if I lose, then my opponent beat me. It wasn’t given to him or her. They won. That is important for people to understand. I am not going to let you win.

Having said that, I want you to understand something: if you are a writer, you are not my competition. Let me repeat it just in case you missed it: If you are a writer, you are NOT my competition. If you think I am your competition, then just know your opponent isn’t playing.

Let me explain as briefly as I can: The reader pool is dwindling every day. I actually had someone come to the library where a convention was taking place and say, “I don’t read much.” Seriously? At an author meet and greet. Okay, that is the first problem writers face. The second one is that if a reader doesn’t read in your genre, then that pool shrinks even more. A lot of times this makes writers a little antsy. Why? It’s hard to get readers in a world where there are fewer and fewer of them.

Now, for the third problem: I have noticed over the last few years that some writers view other writers as their competition. It’s as if they say, “If that guy or gal has a nice following, what can I do to get that same following, and if I can’t get that following, how can I take some of it?” They see the dwindling reader pool and think I need to get every one of the readers and no one else can have any. And if they can’t get the reader? Well, they start playing mean.

I’ve seen writers become friends with other writers and then stab them in the back to get ahead, or use a well placed and intentionally misleading sentence on social media and then leave it for everyone else to get outraged over. Then come the flame wars where arguments escalate to personal attacks and downright childish behavior. I’ve seen writers get in good with groups, get what they need or want from them and then disappear from the group. I’ve seen people outright steal from others; their ideas, their titles, their actual words (and those folks, above all else, should be ashamed of themselves). I’ve seen memes directly attacking authors by name (and a good many of those memes are vile in their content).

The mindset is if I can make it look like I am the victim, then the readers will like me and not them. Or worse, if I can make it look like I am the victim, then the other writers will side with me and we can shame him or her out of the business. The less writers there are the better chance I have of getting more readers. That is a bad way to look at things.

It’s also called playing dirty. For a lack of a better term, it’s cheating. But sometimes you just need to cheat, right? Wrong. I’ve always found more satisfaction in doing things the right way, than by cheating your way into something. I have quit teams in sports over their willingness to cheat. I’m a firm believer in if you have to cheat to win, then you were never good enough to compete to start with.

Listen to me. I am not competing for anything in this business. I’m not competing with or against other writers. Period. I’m not competing for readers or for publishers. I’m not going to throw anyone under the bus or try to screw anyone over. To me, it is not worth it. Like I said, I am competitive, but if I have to do something wrong to someone to get ahead, I would rather not get ahead. I’m also not going to glad hand people to get ahead. I want publishers to want my work because my work stands on its own, not because they are friends with me. With that said, I’m not in a competition with you. I will let my writing speak for itself.

I want readers. You do, as well. Why compete against each other? Instead, why not help each other? Why not share each other’s work on social media and with friends? Why not get to know the writers you are trying to compete against? You might be surprised; you might actually like your ‘competition.’

The bottom line is we all want the same thing: readers. Here’s something else you need to understand: readers can enjoy more than one person’s work. It’s true. A reader can like your work and mine. And guess what? If your work is better than mine, then the reader may like your work more, and that’s not about competition. That is about writing a good story. So why not let your work and your ethics speak for themselves instead of trying to one up or cheat someone who probably doesn’t know they are competing with you?

Until we meet again my friends, be kind to one another.

Today, we talk about Big Time, as in B is for Big Time.

If you know me at all, then you know I am a huge fan of a local band here in Columbia called, Prettier Than Matt. Over the last year or so, my wife and I have seen them perform over two dozen times. Recently, they released a new CD titled, Better Left Said. It’s great. You should check it out. But PTM isn’t what this piece is about.

Stick with me for a minute because something Jeff Pitts (of PTM) said in an interview made me stop, rewind it back and say, ‘can you repeat that,’ to which he did because I had rewound it. The statement was in regards to the first single off the new album. Here it is:

“I think if you are going to push a single properly, even if you are not necessarily a big band, you need to treat yourself like you are a big band.”

For the sake of this, let me rewind this back so you can read it again:

“I think if you are going to push a single properly, even if you are not necessarily a big band, you need to treat yourself like you are a big band.”

After listening to that statement a few times I sat back and stared out into Nothingville for a while. Essentially, he was saying, you have to act like you belong with the big boys and girls out there. You have to take yourself seriously enough to say, ‘I’m going to do this right and it’s going to be amazing.’ You can’t look at yourself as the low man or woman on the totem pole. You have to believe that you are Big Time, even if you only play to three people on the side of the road one day.

Profound.

I contacted Jeff to see if I could use the statement and change it around to fit my needs a little. Being the total awesomeness that he is, he said sure, go ahead. That lead to an a-ha moment for me. Here it is:

“I think if you are going to push a book properly, even if you are not necessarily a big named author, you need to treat yourself like you are a big named author.”

Mic drop. Walk away. There’s nothing else to see here; nothing else to say…

Wait. Let pick the mic back up. We’re not done yet.

As a writer, I’ve been doing it all wrong. I’ve been saying, here I am and hoping people will notice me. That’s the wrong mindset. The right mindset is saying, here I am and expecting people to notice me. If a person approaches an endeavor with the attitude of I’ll give it a go and if it doesn’t work, oh well, then most of the time it’s not going to work. Oh well.

No. No. No. No. NO. NO. NO! NO! NO!!!!!!!

NO!

Listen. If you want to get anywhere in this business you need confidence in yourself. You need to say: ‘Self, I am Big Time.’ Even if you aren’t, tell yourself you are. Believe you are. Strive to become what you want to be by having the confidence to believe in yourself. I tell people all the time, if you don’t believe in yourself, no one else will. People follow others who exude confidence, even if their confidence is made up and only in their heads.

But, really, this isn’t about following leaders. It’s about following dreams, and if you are going to do that, then you need to believe you can accomplish that dream. Treating yourself like you are  Big Time can go along way to realizing that dream.

But what is Big Time? Well, if you are a writer, it is being able to make a good living off of your words. It is name recognition. It’s having someone say, ‘aren’t you the guy who wrote the book?’ And then it is you being able to say, ‘Yes, I am that guy.’ You’re not going to get to that point by just hoping things will happen. You have to make them happen, which means you have to work.

If you know me, then you know I don’t care much for lazy people. Lazy people don’t generally make it in this business because, simply put: this business is a lot of work. Making it happen requires doing more than just talking about it. It is doing it. It is managing your time wisely and getting the most out of it.

Big Time takes effort, but it also takes desire and passion. Have you ever noticed folks who are passionate about something generally go all in? When you are passionate about something you go full tilt, guns blazing, and you throw everything you have into it. Passion will drive you to do a lot of things you didn’t think was possible. Like, write a story, then edit it, then re-edit it and then re-re-edit it before researching a market for it. Then submit it and wait (be patient, this process takes a while) and then hopefully get picked up. Then there are the edits the publisher does and the marketing and more marketing and even more marketing. It’s not easy, but if you want to be Big Time then you are going to have to go all in. All or nothing, Baby, and that is the bottom line.

If you want to be Big Time then do things that make you feel Big Time. And don’t be a wall flower. This is your work. Sell it. Sell you. Make people want to buy your books. Put the time in to make them good, but also put the time in to promote them. Develop a strategy and go out and put that strategy in motion. You are the biggest supporter of you. Remember that. If you aren’t supporting your cause, then no one else will.

Here’s something else to remember: be yourself, be genuine. Don’t be like everyone else. Don’t be like your idols. Don’t be a cookie cutter writer. Instead, break the mold and do things your way. Literally, think outside of the box. You have to set yourself apart from everyone else. Write differently. Market differently. Be different. How do you do all of that? That’s not for me to say. Everyone has to figure it out on their own and in their own timing. However you do it, just do it. Most importantly, do it right. Don’t rush things just because you want to get something published–it is better to have one very good work out than ten subpar works. Quality is always more important than quality. Do it right from beginning to end.

You’ve heard this term before, but if you want to be Big Time, you really do have to go big or go home. For me, well, I’m all in and I’m going big. Why? Because Big Time is calling me.

Until we meet again my friends, be kind to one another.

A is for Accessible

Posted: April 29, 2016 by ajbrown in Writing
Tags: , , , ,

After doing the post, L is for Lazy, I realized that there are so many more topics I could do with this particular format. I had already figured out at least four others I wanted to tackle. Sitting back and thinking on it, I came to the conclusion that I should have started at the beginning of the alphabet and worked my way down. I didn’t. Oh well. Live and learn, right?

Today I would like the letter A to bring you today’s topic. In other words: A is for Accessible. Let’s look at this for a couple of minutes.

Accessible is defined as easily reached, easily understood, easily, approachable, susceptible, easy for the physically challenged to use and observable from another world. I don’t know where that last one came from, but it’s in there. What we are going to focus on is the approachable aspect of accessible. Sticking with the definitions here, approachable is defined as not aloof and not difficult to talk to or meet with.

One of the easier parts of writing is talking about your work to folks who want to know about it. If you are too shy or too afraid to talk about your work, then this may not be the business for you, because if you start to get somewhere with your writing, folks are going to want to talk about, not just your work, but you as well. They are going to want to get to know you, the person, as well as you, the writer.

It’s inevitable and it can be a good thing…or a bad one.

I love when someone ask me a question about one of my stories or about the writing process or even about me as it pertains to my work. I enjoy telling them about myself and where a story came from. Years ago I couldn’t do that. I thought it was bragging, and that was something I was raised not to do. I have since come to realize it isn’t bragging if you can back it up. Most folks who brag about themselves can’t back it up. When it comes to writing, I am finally at that point where I feel I can finally put my money where my mouth is.

Though I have come to be able to talk about myself, my work and where I am at with it, it wasn’t until last year at the Cayce Festival of the Arts that I became acutely aware that what I say and what I do greatly affects me, the writer, the person, the brand. And yes, you are a brand, like it or not.

What I realized is if I don’t learn how to talk about myself, and do so with confidence, then very few people are going to buy my work. But it’s not just talking about me. It’s cultivating a relationship with the readers. It’s being on social media and interacting with them. It’s shaking hands and smiling for pictures at events. It’s signing books or pamphlets or bookmarks or even a shirt someone is wearing. It is caring about them, and no, that doesn’t mean caring to gain something. It is genuinely caring about your readers. Because here is the thing: if you don’t care, they will know. And if you are fake, they will know that, too. You have to be real, not real fake.

I want people to read my work. I want people to know who I am and to say, ‘hey, that guy is a great writer, and he is so cool, too.’ I want my readers to understand that I am just like them. The only difference is I write some pretty cool words and form them into stories.

If you’re a writer and you don’t talk about yourself or your work, then you aren’t going to go very far. You have to put in the work to get anything out of it. That means making yourself accessible to readers–also known as fans–and giving them a reason to want your work. What sets you apart? Why should I care? Why should I buy something from you? Give me a reason to support you with my money and my time and my word of mouth. The only way to do that is to be accessible.

Are you on social media? Get to know the people on your friends list or the folks that you follow. Do you have a blog? Give the readers something to look forward to. Give them a free short story or a teaser to an upcoming book. Do you have a website? Change the content of it as frequently as you can, no less than once a week. Do things for the readers. It’s hard, but with a bit of work and dedication and honesty, you will find that more readers will seek you out and more folks will want to know you, and hopefully that turns into sales.

On the same token, if you are a jerk or if you respond negatively to a bad review or comment made about you or your work, then that news will spread like wildfire and those same readers you wanted will vanish in a hurry. It is a difficult line to toe because we are human and we have feelings and when someone says something negative about us or our work, then we get defensive. We get mad. We get rude. And then we say or do something that kills our brand. Think I’m kidding? I’ve seen it happen over and over. And it’s not pretty.

Being accessible doesn’t mean letting folks take over all of your time or tell you how to do what you do best. Being accessible is about being able to relate to readers and connecting with them. It’s letting them see a small part of you, the part that helps them make up their mind if they like you or not, and in return will take a chance on your work.

If you are a writer, being accessible is part of the business—a necessary part. With social media being the engine that drives the car, it is easier to be accessible now than ever before. What are you waiting for?

Until we meet again my friends, be kind to one another.

 

 

 

This blog is brought to you by the letter L. Rebel LDoes that take you back? If you know the reference then you, sir or ma’am, might be awesome.

Sesame Street was one of my favorite shows when I was growing up. That and The Price Is Right could keep me entertained all morning. If you have seen the show, then you know that many of the skits on it had to do with that letter (or whatever the number of the day was). In this case we’ll make the number of the day 1. Why, because this is the first blog in a series.

Let me go ahead and apologize right now. Some folks might get upset with some of what I am going to say. If so, well…yeah, it is what it is. Here is something that is a truth about writers: we don’t tend to speak our minds completely when writing our blogs or tweeting or Facebooking. Some of us don’t want to offend readers or other writers, and others of us just don’t care who we offend and sitting in front of a monitor or mobile device makes it easy to be who we are not. Then there are those that have that happy medium, in which they can speak the truth in a manner so eloquent that even if it is offensive it doesn’t come across that way. This is a hard place to get to. Those are the ones who can balance out being real and honest, yet not offend people. Unfortunately, I am not one of them.

So, let’s get to this.

L is for Lazy. There. It’s out there. Lazy is defined (as an adjective) as unwilling to work or use energy.

Lazy is often used for someone who just won’t do anything, even if it will benefit that person. Here is another truth: a lot of writers fall into this category. I did not say all, and I did not say a majority of writers. I said a lot of writers fall into this category. If you aren’t one of them, then none of this applies to you. However, if you are one of them, maybe you should listen up.

First, let me clarify something. I am not a well-known writer. I have my fans and I have my roadies and I have folks who may or may not like my work. They may be few (or they may be many, I don’t know), but they are loyal. Since I am not a King or a Koontz or a Patterson you may not want to listen to me. You may not think that what I have to say matters since I am not of the ranks of the masters. If that is the case, just go ahead and click the X in the upper right hand corner. I’ll wait.

Now that everyone is done clicking the X, I hope there are some of you still out there willing to hear me out.

So, you are a writer. Great. So, you have a computer hard drive full of stories. Great. So, you want people to read them. Great. Where are you getting the readers from? The reading pool is dwindling, so where are you getting them? More importantly, how are you getting them?

For the sake of argument, let’s say you get a book published by a publisher. In order to get to that stage, you’ve done a little bit of work already. You’ve written a story. Hopefully, you cleaned it up. You researched the market for a publisher. You submitted it. Then you waited (and that is hard to do). Your story got accepted (Yay You!). Edits were done. I hope you approved or disapproved (some, if warranted) them. Then you approved the cover art, right?

Screeeeek

Stop. Before the book was published did you promote it at all? Did your publisher promote it? Did you tell your friends and family? Did you contact the local newspaper and see if they would do a piece on it? Did you post it on Facebook and Twitter and Instagram and Pinterest and…and…and…all of the other social media platforms you could find? Did you try things like Thunderclap? Did you have an online book release party? Did you generate buzz for the book?

You didn’t? Okay. Well, that’s unfortunate, but hey, you can still salvage your sells.

Your book has been published now. How are you promoting it? One post on social media a week? Well, that’s a start. What about blogging? What about a website? What about Facebook groups and author take overs? What about trying to get on podcasts or have interviews done on local radio shows? How about trying the local paper again? What about the library? Many libraries like local authors. How about book conventions or festivals?

Have you done any of these? If not, you’re killing your book, your publisher and your career.

‘But it’s the publisher’s job.’

Well…yes and no. Yes, the publisher should promote and market your book. That is part of how they do business. They should have a marketing plan that goes beyond Facebook. They should also work with you, the author, on this marketing plan so that it fits both parties’ needs. So, yes, it is the publisher’s job.

It is your job as well. Here is why: it is your book and your book will only be as successful as you make it. First you have to write a good book, have it edited (not by yourself), and get it published. But then the work really begins. Promoting your own work is vital to the success of your book, and in turn, you. If you want to leave it up to the publisher to do all of the marketing, go right ahead. Unless your publisher has some big bucks there is a good chance the publisher can only reach so many.

This is where you come in. This is where you cannot be lazy. You have social media. Use it. Don’t spam people, but use social media to post pictures of the cover, links so people can purchase the book, write blogs, not just for you, but for other writers’ blogs. If you just do one thing a day it will help get your name out there and get the book out there.

You think I’m nuts, don’t you? Well, look at it this way: say you want a job, so you go out and you put in an application at one place and then you wait for that one place to call you and say, ‘hey, you’ve got the job.’ Unless your resume is phenomenal and you are great in that field, chances are you’re going to be waiting around for a long while. You either don’t really want a job or you are very confident in yourself. Most of the time it’s the former of the two.

In order to get a job, you’re not just going to put in one application. You’ll put in several and then you will follow up with the jobs that you applied to. Eventually the people at a place of employment is going to say, ‘hey, this person keeps contacting us, maybe they really do want a job.’ By constantly saying, ‘her I am,’ the employers eventually notice you. If you don’t do that, most of them don’t notice you.

If you don’t market your own books, how do you expect readers to find you? If you don’t say, ‘here I am’ how do you expect people to know you have written a book?

Look at it this way: The readers are your employers. You wanCookie monster Lt to get a job with them as their author of choice. You have to put in the application (that would be the story, and getting it published is the resume). Then you have to let them know you are seriously interested in the job. This requires you to do something besides write. This requires you to not sit on the sidelines while the publisher does all of the marketing. Because here are two truths: 1: Some publishers do not market their writers. It’s counterproductive, but it happens more than we think. 2: If the publisher has ten books out, then that publisher is marketing and promoting ten books. If you do the simple math that would be ten percent of their marketing time and promotions goes to your book. If you market your own work, one hundred percent of your time and promotions can go to your book.

But wait, there is more. Don’t just market your work. Get to know the authors under the publisher’s umbrella. Talk to them. Then, once you know each other, promote their work as well. In return, hopefully, they will promote your work. This not only helps you, but it helps other authors and the publisher. The more you, as the author, promote your own work (and others) the better chance you have of getting further along in this business.

But…but…but…that’s a lot of work!

Well, yeah. And this is where L is for Lazy comes into play. You see, so many writers complain about why they aren’t doing well, why their books aren’t selling. What are the other folks doing that I am not? You know, things like that. If you rely solely on the publisher to market you, then you are not doing your share of the work. The publisher can only do so much. You, the writer, have to take control of your work. If you want it to go somewhere you have to grab the bull by the horns and make it go the way you want it to. That isn’t going to happen without saying, ‘hey, here I am. Come read my work.’

This is not a business for lazy folks. It’s a business for hard working people. The lazy need not apply. If you are lazy and you have the mindset of ‘I’m the author, let the publisher and everyone else promote me,’ then please, stop. You’re just hurting yourself and no one really wants to hear the complaining when things don’t go your way.

One more truth before I go: Do you like when someone waste your time? Do you like when you feel like you could have done something better with the time you lost because of someone else? It’s somewhat infuriating, isn’t it? Well, if someone believes in you enough to publish your book and market it, and you do nothing, then you are wasting their time. You are wasting their efforts. And no one likes their time and efforts to be wasted. No one. Not me. Not you. Not the publisher. Not the readers.

I, personally, do not like lazy people. It’s probably my biggest pet peeve. I can’t stomach it. At all. Part of that is because the lazy folks I know tend to blame everyone else for nothing going right for them, when all they had to do was help themselves and use a little bit of energy and things would have gone in a different way.

L is for Lazy. I beg you, if you are of the mindset that you are a writer and not a marketer, please, for your own sake, change that. If you don’t, you will find yourself wondering, ‘why is no one buying my book?’ And you might even blame someone else for this. It’s like being blind to something important—you just won’t see the truth.

I hope some of you stuck around until the end. And if so, I will say what I always say: until we meet again my friends, be kind to one another.

 

 

 

 

Dear Faithful Readers,

Happy New Year. Really. Happy New Year. I hope you are well and let’s all look forward to a better year in 2016 than we had in 2015 (even if you had a good 2015). There are a few things I set out to do each year. No, they are not resolutions, they are goals. Last year I wanted to create an author page on Facebook and get at least 100 likes. I wanted to put out at least two books. I wanted to create a better fan base. I wanted to be further along at the end of 2015 than I was at the beginning of it. These were goals I had. For the most part, I achieved them.

I did create an author page on Facebook. At the end of 2015 it had 190 likes. I only put one book out, but if I include Cory’s Way, which was put out at the end of 2014, I kind of achieved that goal. I created a bigger fan base (and even got some Roadies in the mix). I am further along now than I was at the beginning of last year.

Here is where I have to be honest with you all: as much as I’m happy about those things, I’m not happy with where I am at in the publishing world. I was hoping for a more publishers would look at my work (and a couple have) and want to put some of it out. Two publishers for certain are putting out books in 2016 and there is a third interested in a particular storyline, but that one is not concrete yet. And now, I need to be even more honest: I am to blame for not getting the attention I want. Yes, I worked at it a lot over the last few years, (the last two in particular), but not as hard as I could have. This falls on me to do better.

This year I have a couple of loftier goals. They will take a lot of work, but I’m up for the challenge. Are you ready to see the list? Here we go:

  • Promote my work better than I do (very important goal).
  • Write a blog at least once a week.
  • To go with the writing blogs, to get more viewership than 2015. Last year I had 3042 views (or 8.33 views per day) to Type AJ Negative.
  • Double the amount of likes on my FB author page (from 190 to 380).
  • Put out five books this year. Yes, I said five.
  • Write another novel.
  • Finish the Hank Walker Novella, Interrogations (yeah, this is going to be cool).
  • Attend five book promotion functions (festivals, conventions, etc…).

All of those are attainable goals. With a bit of work, they are all doable.

Since one of those is to promote my work better, I think I will go ahead and start that right here, right now with this:

Coming to a device near you (preferably in your hand where you can read it), A Stitch of Madness, a three story collection being released by Stitched Smile Publications on January 6th 2016.

Stitch Cover 3Madness: extremely foolish behavior.

Imprisoned for the murder of his best friend, Johnny Cleary sets out to tell what happened on the day Bobby “Buster” Lennon died, but are the words he writes true or does the deception run deeper.

Madness: the state of being mentally ill, especially severely.

There is something wrong with Irene. Momma’s dead and a ragdoll speaks to her in a voice that is hauntingly familiar. And what about the stitches, the very things that just might hold Irene together?

Madness: a state of frenzied or chaotic activity.

After an odd stranger pays Robert Wallenger a visit, his world begins to unravel and the past comes rushing back, along with a sickly sweet scent.

There is madness in everyone. For most, the madness never surfaces. For others, all it takes is one thing, big or small, for them to spiral out of control.

This is the first of several books I hope to put out this year. If you like my other work, you’ll enjoy A Stitch of Madness.

There is also a Facebook release party, taking place on the 6th. Please come by, enjoy the festivities and contests and interaction with others at A Stitch of Madness Release Party.

Hmmm…that wasn’t so painful. Okay, maybe it was a little painful, simply because it feels weird trying to promote my work. This year is going to be a good year. I hope you come along for the ride and let’s make this the best year ever. Until we meet again my friends, be kind to one another.

A.J.

 

 

 

 

Back in October, Cate and I attended a festival in Beaufort (South Carolina). Though it was only a one day affair, Cate and I made it a weekend get-away with no children. After the festival we went to the house we were staying in and settled in for the evening. Before I went to bed that night I checked the good old Facebook (don’t judge me, you do it, too). While scrolling through posts about politics, religion, kittens, memes and some book-related things, I came across one that simply read something about someone’s book being published by Stitched Smile Publications.

I had never heard of that publisher before. I took out a pen and wrote these words: Research Stitched Smile Publications.

After arriving home the next afternoon, I sat at the computer and started researching. I found a Facebook page and a website that was in the process of being built.

During the information gathering, I came to realize Lisa Vasquez was associated with SSP. I contacted her, and guess what I found out? She wasn’t just associated with SSP, she was the founder. Being that I know Lisa works very hard at everything she does, I wanted to interview her and learn a little bit more about Stitched Smile Publications.

Let’s hop right in, why don’t we?

AJ: Lisa, not too long ago you made a decision to open a publishing house. What led you to do this?

LV: I’ve been sitting on the idea for quite some time but I think the fact that I didn’t know the ins-and-outs sort of held me back. Which is a good thing, I think, because I sat back and learned and did my time behind the scenes. As an author, I understand the pain of wanting to put your work out and having more control over what happens to it. An author’s choices are:
1. Submit to a “Big House” Publisher and hope for the best.
2. Submit to an indie publisher and hope they don’t get screwed over.
3. Publish it themselves.
The problem with publishing it yourself is not having the skills to wear all the hats necessary. I used my own book as a guinea pig, helped and volunteered whenever I could, and then finally felt confident that I could do it. That’s when Stitched Smile was born!

AJ: When you say you sat back and learned, what do you mean?

LV: I have a background in graphics and have been doing it for about 20 years for various industries. Printing, however, is so much different. If you don’t know about dpi and bleeds, you kind of spend a lot of time tossing things out that you spent hours on. So that was the first thing I tackled, because let’s face it, people do judge a book by its cover.

The second thing was learning about the industry itself. What publishers were doing that were good, and what they were doing that left room for improvement. What I found was a lack of author focus and development. The author ended up losing their identity in a lot of cases or just became a “new release”. Fans love to know things about the author and engage with them. There were other things like contracts, distribution, and marketing. I did a lot of promotional work but the book world is its own animal. Same basic concepts but different language.

AJ: How did you go about learning the things you needed to in order to feel confident in starting Stitched Smile Publications?

LV: I asked a lot of questions, trial and error, talking to others in the industry with more experience, and then I took on a position with another publisher (Burning Willow Press) as their Design Manager and got to see firsthand how it was done in real time. I applied what I knew, added what I didn’t, did a lot of trial and error with my own book, which I still continue to do, and then realized my approach was definitely unique and had some good results. I set money aside and then dove into it.

I think you just come to that moment where you feel like the only way you’re going to know if you got it is if you try it. I love what I do, and I love helping people and that added the final touch to my decision. If you don’t love what you do, you’ll never give 100%. That’s how I decided to just put my ducks in a row and start the process. I had the support of my amazing staff who got the word out, and then Jackie Chin teamed up with me and things rolled without much effort. We all knew we had a winning formula.

AJ: Sounds like you’ve done your homework. Where did the name Stitched Smile Publication come from?

LV: I wanted to branch out from my normal “persona”. I had Darque Halo Designs, and I always used wings or a halo as a brand. I wanted something that was reflective of this other side of me. It’s dark, it’s scary. It was a smile…with the darker element added to it. I don’t think there’s anything more unsettling than a maniacal grin. Since the publishing company specializes in dark content, I wanted something that appealed to both men and women. And one that would appeal to the reader. So I sat there and thought, ‘what would be the epitome of this?’ Well, one of my favorite characters is The Joker. His most memorable feature is his grin. It hit me right then that this is what I was looking for.

AJ: My favorite bad guy of all time is The Joker, and his smile is what people remember about him. I like the name and the logo. I think it fits.

LV: Thank you!

AJ: How did Jackie Chin come to be on your staff?

LV: Jackie and I were friends previous to this. I designed her new logo for her. We bonded rather quickly and she had me on her show, Zombiepalooza Radio. From there we just kept talking and when I told her what I was doing she sat back and watched me. One day she grilled the HECK out of me—which I loved because it showed me that I was really ready for this.

Then she asked, “I want to be involved, what can I do?” Now see, this was a scary decision because I love that woman and I respect her, so now the stakes were high because I didn’t want to let anyone down but least of all her because she’d done a lot for me and I know others had taken what she’d done for granted. Slowly, we began formulating an approach for marketing and I just let her run with it. Since that first day, she’s really put her heart into it and I’m happy to say she feels like it’s her home, as well. I couldn’t be more excited that she believes in us.

AJ: I’ve listened and watched Zombiepalooza Radio and I think she does a great job. She’s also quite intimidating, but she seems to have a heart of gold.

LV: Jackie is a go-getter. She’s a strong woman and knows her stuff. She comes off as hard, but she is focused and knows exactly where she wants to go.

AJ: One or two more questions and I’ll let you get back to work. I’m a writer. What do you have to offer me that other small presses (or even larger ones) cannot?

LV: What Stitched Smile Publications offers is a personalized plan for each author. We find out what they are great at and what they aren’t so great at and we build up the weaknesses so that they are a well-rounded author. Let’s face it, you have got to sell your book. It’s a product. Some people don’t think they can sell anything but in reality, anyone can sell.

What we do is take away the “car salesman” selling and teach them how to just do what they love. Work their personality into the marketing and put it out there. We also allow authors that have the skills to format their books, or design their own covers, a higher portion of the royalties. Finally, we have Jackie’s radio show. So now we’re reaching a global network with numbers that are nearly unattainable in the conventional way. We aren’t spamming the link to amazon on every Facebook group we can join, we’re inviting the readers to come to us.

Other than that, we have a badass team who are loyal and sincere in their intentions. We hold weekly meetings and allow the authors to attend. Everyone is an equal and every person’s ideas are considered when we brainstorm. There’s no one more important than the author. If the author isn’t happy, you aren’t going to have a productive relationship. It’s like a marriage. If one person isn’t happy they’re going to be looking for a way out. When we put a ring on it, we try to keep the honeymoon going!

AJ: That is an awesome way to go at it, one I am not sure I have seen or heard from any other publisher.

One last thing: Lisa, where can writers and readers find out more about SSP?

LV: We have a couple websites. The first one is the Stitched Smiles Publication Website. This is our landing site and a good place to start. In addition to that we have our SSP on Word Press where every staff member is allowed to post, including the authors! So potential readers get a place to learn about the authors, what they’re like and what’s in the future for them. And finally, we are on Facebook, Twitter, and Instagram.

AJ: Lisa Vasquez, thank you for your time. I’m sure you and your staff are going places

LV: Thank you, Jeff, for talking with me. It’s been fun!

AJ: Yes, it has.