A is for Accessible

Posted: April 29, 2016 by ajbrown in Writing
Tags: , , , ,

After doing the post, L is for Lazy, I realized that there are so many more topics I could do with this particular format. I had already figured out at least four others I wanted to tackle. Sitting back and thinking on it, I came to the conclusion that I should have started at the beginning of the alphabet and worked my way down. I didn’t. Oh well. Live and learn, right?

Today I would like the letter A to bring you today’s topic. In other words: A is for Accessible. Let’s look at this for a couple of minutes.

Accessible is defined as easily reached, easily understood, easily, approachable, susceptible, easy for the physically challenged to use and observable from another world. I don’t know where that last one came from, but it’s in there. What we are going to focus on is the approachable aspect of accessible. Sticking with the definitions here, approachable is defined as not aloof and not difficult to talk to or meet with.

One of the easier parts of writing is talking about your work to folks who want to know about it. If you are too shy or too afraid to talk about your work, then this may not be the business for you, because if you start to get somewhere with your writing, folks are going to want to talk about, not just your work, but you as well. They are going to want to get to know you, the person, as well as you, the writer.

It’s inevitable and it can be a good thing…or a bad one.

I love when someone ask me a question about one of my stories or about the writing process or even about me as it pertains to my work. I enjoy telling them about myself and where a story came from. Years ago I couldn’t do that. I thought it was bragging, and that was something I was raised not to do. I have since come to realize it isn’t bragging if you can back it up. Most folks who brag about themselves can’t back it up. When it comes to writing, I am finally at that point where I feel I can finally put my money where my mouth is.

Though I have come to be able to talk about myself, my work and where I am at with it, it wasn’t until last year at the Cayce Festival of the Arts that I became acutely aware that what I say and what I do greatly affects me, the writer, the person, the brand. And yes, you are a brand, like it or not.

What I realized is if I don’t learn how to talk about myself, and do so with confidence, then very few people are going to buy my work. But it’s not just talking about me. It’s cultivating a relationship with the readers. It’s being on social media and interacting with them. It’s shaking hands and smiling for pictures at events. It’s signing books or pamphlets or bookmarks or even a shirt someone is wearing. It is caring about them, and no, that doesn’t mean caring to gain something. It is genuinely caring about your readers. Because here is the thing: if you don’t care, they will know. And if you are fake, they will know that, too. You have to be real, not real fake.

I want people to read my work. I want people to know who I am and to say, ‘hey, that guy is a great writer, and he is so cool, too.’ I want my readers to understand that I am just like them. The only difference is I write some pretty cool words and form them into stories.

If you’re a writer and you don’t talk about yourself or your work, then you aren’t going to go very far. You have to put in the work to get anything out of it. That means making yourself accessible to readers–also known as fans–and giving them a reason to want your work. What sets you apart? Why should I care? Why should I buy something from you? Give me a reason to support you with my money and my time and my word of mouth. The only way to do that is to be accessible.

Are you on social media? Get to know the people on your friends list or the folks that you follow. Do you have a blog? Give the readers something to look forward to. Give them a free short story or a teaser to an upcoming book. Do you have a website? Change the content of it as frequently as you can, no less than once a week. Do things for the readers. It’s hard, but with a bit of work and dedication and honesty, you will find that more readers will seek you out and more folks will want to know you, and hopefully that turns into sales.

On the same token, if you are a jerk or if you respond negatively to a bad review or comment made about you or your work, then that news will spread like wildfire and those same readers you wanted will vanish in a hurry. It is a difficult line to toe because we are human and we have feelings and when someone says something negative about us or our work, then we get defensive. We get mad. We get rude. And then we say or do something that kills our brand. Think I’m kidding? I’ve seen it happen over and over. And it’s not pretty.

Being accessible doesn’t mean letting folks take over all of your time or tell you how to do what you do best. Being accessible is about being able to relate to readers and connecting with them. It’s letting them see a small part of you, the part that helps them make up their mind if they like you or not, and in return will take a chance on your work.

If you are a writer, being accessible is part of the business—a necessary part. With social media being the engine that drives the car, it is easier to be accessible now than ever before. What are you waiting for?

Until we meet again my friends, be kind to one another.

 

 

 

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Comments
  1. Joan MacLeod says:

    I’m so happy that you’re as accessible as you are. Love the roadie group, all the books and newsletters etc. Don’t ever change not that I think you ever would. Your a great Boss.

  2. ajbrown says:

    Thank you, Joan. I greatly appreciate your words. You see, this is really what it is about. True interaction between reader and writer. It’s rewarding in more ways than just sells. You build friendships with some of those readers and that is what this business should be about.

  3. pisaticreations says:

    Thanks AJ!! Even though I’m not a writer, as I was reading I could picture myself applying this to other areas, especially my woodturning craft. I’ve grown to love talking to people at events. It’s the best part of the day.
    Thanks for the great insight!

    • ajbrown says:

      It can be applied to anything in life. It is just how you view things. I tend to view them as I really want to go somewhere with this so being accessible is so important. With your woodturning, it is just as important. You are offering a service and a product. But you aren’t just selling that service or product. You are selling yourself (which you guys do very well).

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